'Hurley' is a newly released album by a band called Weezer. This album is not for an all age all gender album as it has a photo of Hurley on the front. 'Hurley' is a character from a US hit show called LOST only people that have watched LOST would know this. This album straight away narrows down its target market straight away. There is nothing on the cover taht tells you which band has even created this album. The photo itself is very bright and colourful and you can't help but smile when looking at it. From the album cover doesn't tell you anything about the genre of music. So overall the album has a very small target market and the cover doesnt tell you anything about the band but for those fans that watch lost this album would really stand out in a shop. What i really like about the idea itself is that its different and really does stand out.